Building brands
for startups. Full scale.
We don't stop at a design handover. In 5 steps, we make you the premium choice in your niche.




While your business feels in control, when it comes to branding, it can feel like you're a pawn stuck on square one.

While your business feels in control, when it comes to branding,
it can feel like you're a pawn stuck on square one.
Perceived value
You can have a great product, but if people don't believe in its value, you won't get paid what it's worth. With strategy and design, I help startups build leading brands that close the gap between the quality they deliver and how customers perceive their value.
Ready to improve your position?
This is the process that
changed everything for them:




Kjeld Labordus
BrightOwl

Alex Klein
Prompt Gorillas
Are we starting, building or scaling?
Brand Discovery
100% clarity on your brand's strategy
Build a brand: lvl 1-5
Full Scale Branding
Brand strategy, design & web development
Build a Brand: lvl 6 >
Content creation
Scale your brand with content
How we work in 5 phases
We always start with strategy
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Followed by visuals that match your brand
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And a website with a crystal clear story
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But, we don’t stop until we made some content
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And have launched your brand’s secret weapon!
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A glimpse of my work
Hi, I'm Jelle, but Hoks is fine.
For many people, including myself, starting a business is about following a dream, a passion, a part of who you are. My goal is not only to create brands that are pleasing to the eye, but also to help you succeed in building the business you've dreamed of.
Design Passion
For me, PS doesn't stand for PlayStation, it stands for Photoshop. Creating is what I love; when I’m not working on client projects, I’m sharpening my graphic design skills.
Marketing Background
My brain is wired like a marketer. That means every project is built to attract, convert, and stick. Not just look good.
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Let’s get started



