1x Brand Strategy →
1x Brand Identity →
1x Website →
10x Content →
1x Secret Weapon →
1x Brand Strategy →
1x Brand Identity →
1x Website →
10x Content →
1x Secret Weapon →
Brand Strategy
Identity Design
Web Development
Content Creation
Launch
Brand Strategy
Identity Design
Web Development
Content Creation
Launch

Building brands
for startups. Full scale.

We don't stop at a design handover. In 5 steps, we make you the premium choice in your niche.

While your business feels in control, when it comes to branding, it can feel like you're a pawn stuck on square one.


While your business feels in control, when it comes to branding,
it can feel like you're a pawn stuck on square one.









Perceived value

You can have a great product, but if people don't believe in its value, you won't get paid what it's worth. With strategy and design, I help startups build leading brands that close the gap between the quality they deliver and how customers perceive their value.

Ready to improve your position?

This is the process that
changed everything for them:

"Such a session is intense; your brain truly feels 'deep fried' afterwards, but it's exactly what you need. You are forced to put everything on paper with a critical sparring partner across from you. We have now captured the absolute, authentic core of my brand. Perfect."
Joep Rook
BrightOwl
"Eerst miste ik richting, nu heb ik een verhaal dat 100% van mij is. Dankzij de sessie met Jelle bij Studio Hoks kan ik mijn dienstverlening in klantgesprekken moeiteloos 'inkoppen'. De visuele, game-achtige aanpak werkte super motiverend en gaf me direct de helderheid die ik zocht!"
Sharone de Noten
No1socials
"A really nice, playful way to go a step deeper into your branding every time. The gamification with stickers and GIFs really gives you a dopamine boost! It’s motivating and makes a complex process fun and clear. A truly great experience."
Emiel Heinsbroek
Onesec PPM
I really liked the Figma slides and the way you presented the whole process and all the logos, really nice by the way man. F*** nicely done! Both your own branding that came through and the playfulness of the slides... and the way you took us along in the whole process.

Kjeld Labordus

BrightOwl

Thanks to the clear frameworks and large sheets with sticky notes, I was guided past my blockages in a relaxed way. Where I normally freeze without an overview, this session gave me my 'helicopter view' back. I now have concrete action steps and absolute clarity on my positioning."

Alex Klein

Prompt Gorillas

Full cycle brand building

How we work in 5 phases

We always start with strategy

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Followed by visuals that match your brand

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And a website with a crystal clear story

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But, we don’t stop until we made some content

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And have launched your brand’s secret weapon!

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A glimpse of my work

Hi, I'm Jelle, but Hoks is fine.

For many people, including myself, starting a business is about following a dream, a passion, a part of who you are. My goal is not only to create brands that are pleasing to the eye, but also to help you succeed in building the business you've dreamed of.

Design Passion

For me, PS doesn't stand for PlayStation, it stands for Photoshop. Creating is what I love; when I’m not working on client projects, I’m sharpening my graphic design skills.

Marketing Background

My brain is wired like a marketer. That means every project is built to attract, convert, and stick. Not just look good.

Discover more

The transformation
of Brighthowl

When Kjeld & Joep reached out, there was a big gap in the quality of their work and how they presented themselves online. We closed that gap by creating a full-scale website, pushing content , ads, and building a personal brand around one of the founders, Kjeld.

Read case

Let’s get started